launch date

 The launch date of my radio programme will be during the main holiday which currently is the summer holidays. I have picked the launching time to be during this holiday because I will be able to get the most exposure to my target audience who are mainly children progressing from primary school to secondary or currently in primary/secondary school. It’s because many children get given a phone when transferring from primary to secondary due to the fact that parents will want to know the children's whereabouts, etc as well as it keeping them safe in case of an emergency. This further correlates to the fact that my entire purpose of this radio programme is to inform the audience about the benefits and negatives of social media as well as entertaining them.

It’s also a really great time to do this as the holidays allow for the children to have a lot of spare time as well as the parents who can guide them further with their own experiences and learn at the same time. It’s the parents job to look after their children and what they do online as they are at quite a naive stage of their lives and they need that adult guidance. The radio programme will give the children and parents a greater understanding of what social media is all about whilst learning things to steer away from and things to prosper from the use of social media. I will be showing my radio programme at the times of 4:00pm - 5:00pm as these are the peak times at which children and parents would be watching television. This is perfect as it correlates to the time at which parents usually come back from work and also children coming back from school as parents may not be on holiday from their jobs whilst their kids might.